Mooch UK

Quote

Introduction

Bringing our clients visions to life is what we’re all about.

Working across all creative sectors since
2008, Visions are passionate about delivering excellence through a ‘first time right’ approach, in order to help our clients reach their commercial potential.

Offering a range of creative services, our primary objective is to successfully align with our clients goals in order to create solutions that will exceed expectations and aid business growth.

The Team

Daniel Cordwell – MD

Having a degree in Graphic Design and over ten years experience in Marketing, I created Visions Design in 2010. Having a creative background but obsessed with anything digital. My philosophy is quite simple.

“Do something you Love, Work Hard and Love your Family”.

My greatest achievement to date has been the ownership of a £1 million marketing budget for a national client resulting in a hugely successful campaign.

As the MD and Founder of Visions Design,
I will head the project and remain a key point of contact throughout.

I will work with your internal teams and branding agency to develop the strategy, align our goals and ultimately ensure we deliver an outstanding project that raises your profile.

Julia Crossman – Head of Comms

Jules is an integral member of the team, bringing with her 9 years in the digital industry and exceptional skills in CX/UX, Account Management & Operations. Jules works closely on each project to ensure experience, communication and results are top notch.

Jade Hill – Account Manager

Jade will lead the project through initial briefing to final stages of completion. Experienced in both offline and online creative communications, Jade is a conscientious and meticulous account manager who will be on hand to support and guide the project, working closely with the design and development team to ensure the creative brief and client vision is met.

Alex Kitching – Project Manager

Alex works as the lead Project Manager. In the context of this project he will work alongside Jade to ensure that the project team are on target and in budget.

Michael Nowakowski – Head of Design

Michael is our lead designer and has high levels of creativity. Michael has been with us since the early days and is a key contributor to the success of the business.

Matt Hamer – Senior Web Developer

Matt is our senior developer and will be leading on this project. Dedicated and meticulous,
he is always looking into latest trends and bringing fresh ideas to his work.

Martyn Locker – Website Developer

Martyn is the newest member of our team. Dedicated to his craft, he is always on top of his game. Top notch code and pixel perfect build every time.

Eva Rey del Rio – Digital Marketing

Experienced in driving digital marketing projects, achieving goals set and meeting both client and business expectations, Eva is a key part of our team when it comes to overall management of SEO, PPC and social strategies.

Caroline Clark – Admin Assistant

Caroline will handle all the paperwork and billing on the account ensuring there are no bottlenecks.

Your Project

Website for Mooch National, Mooch Counties and Mooch Towns

We’ve spoken about your project with our team and aim to provide 3 separate websites with the ability to create templates from these (this will require further quoting when the time comes). All the sites will utilise the same branding to provide continuity to the brands across all online platforms. We’re aiming for a minimalistic design for the websites which will include Home, Franchise Map, Events, News Feed, Blog, Info and Contact. We will require content and images from Mooch but can provide images via stock platforms if required.

All websites will include a Control Panel so that the relevant parties can update each individual website as needed.

We understand that the websites may require further functionality as the business evolves, as agreed this would be costed upon at the time the functionality is needed.

We will require branding guidelines and logo files from your supplier.

Achieving Great Things For Your Brand

At Visions, we understand that branding isn’t just about choosing a logo or colour scheme, it is about developing your marketing tactics across all platforms in order to create lasting value.

Site Structure & UX

High organic search engine rankings are often the result of logical, well-structured site architecture.

Organising your sites content into the most logical structure possible will drive a positive experience.

Usability

Logical information architecture that is user friendly. This will enhance user experience and increase conversions.

Rankings

An intelligent structure will pass link equity to the most important pages on your site and therefore assist rankings.

Conversions

A well-thought out structure should walk the user through the conversion process, from information pages through to purchase. Throughout the design and build of your site we keep in mind how both users and search engines interact with your site.

For users, it’s about getting the most relevant content in front of them, in as few clicks as possible. The same approach can also benefit search engines; by flattening your site architecture you can make gains in indexation (more pages in a search engines index) that can lead to more organic traffic.

What Does Poor Site Architecture Look Like?

To navigate to the bottom layer, search engines and users are expected to venture down a six-click path. This depth is not ideal. Search engines will expect pages this deep to be unimportant and will therefore be less visible in search results, even for “long-tail” keywords. Users on the other hand will likely drop out before they make it to the bottom.

Creating a Flatter Site Architecture

Pages buried very deeply in the architecture will not receive enough link equity (both internally and externally) to be visibly in search engine rankings. By “flattening” the site architecture, you can promote content up the architecture and therefore improve its rank. As illustrated in the above diagram, a “flatter” site architecture. This greatly reduces the number of clicks to the very deepest level and improves the indexation of the site.

Internal Linking

The higher the page is in your architecture, the stronger it will be. Linking from down in the architecture back up to pages higher in the hierarchy can help to prioritise the higher pages for more competitive terms. Breadcrumbs are a great way to link up the architecture, providing both more internal links and a way for search engine crawlers to navigate a website easily. Cross-linking from different categories is also a good way to promote stronger pages on your site. It can also help pass link equity across the site.

What does this mean for your site?

When designing and building your site, we keep in mind the best practices of site architecture from conception through to launch. Our platforms promote a “flat” site architecture. This, combined with the logical categorisation of your content means that your site has the most logical and usable structure possible. The impact this will have on your usability, search engine rankings and conversions will be significant.

Search function

Every page will offer a clear and obvious search function as well as free text searching to enable visitors to navigate effortlessly around the site. Results will be displayed by relevance and will offer close alternatives to accommodate mistypes.

Our Platform

The technology you use (open source or SaaS)

We will be building your new website on a platform used widely in our industry called WordPress. We buildnearly 80% of our websites using this platform and here are a few reasons why;

1. Ease of Use

WordPress is very easy to use and has an intuitive interface for administrators. Adding new pages, blog posts, images and other elements on a regular basis can be done both easily and quickly.

2. Manage Your Website from Any Computer

The WordPress admin system is browser-based meaning that you can log in from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software. You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimisation.

5. You Have Control of Your Site

This means you could even make small changes yourself if you so wish. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself. Your Questions

6. The Design is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customised so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

WordPress was originally created as a blogging platform, so news/blog are built-in and are easy to integrate.

8. Extra Functionality with Plugins

Makes it easy to add an event calendar, video gallery, Twitter Feed, Facebook, and more to your site.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

SEO

Content is King.

“If you’re not putting out relevant content in relevant places, you don’t exist.”
– Gary Vaynerchuk

“67k searches are performed on Google every second.”

“93% of all online experiences begin with a search engine.”

Don’t forget that it is common for a customer to see your website or your social media before encountering any other part of your business so it’s important to keep it brimming with fresh content. Updating your social media accounts every time a blog is posted means that lots more people are exposed to your content.

Generates new leads and sales

Fresh content generates leads and sales! High quality content stands out in a crowded market, allowing you to become the best of the best and increases your sales as more and more customers discover your brand and what you stand for. Good content stands out more to consumers than competitors who constantly force sales posts upon them. Fresh content that is high quality subliminally advertises you to consumers but in an honest and worthwhile way, they see you as being experts in your field and when the time comes that they need your product or services they come to you!

Adds value to your product/service

Any content that adds value to your customers or potential customers is a good thing. Most people ignore sales posts on social media; so insights, tips and tricks are always a great way to inform and engage with people all while building your brand image. Content that adds value to consumers, be it by educating them on the relevant topics in your industry or on the product or service you offer is ideal for adding value.

Increases traffic

As mentioned above; high quality content helps your SEO, online presence and brand/ customer relations but it is also a great way to increase traffic to your website. A website with limited content that was added the day the website went live and hasn’t been updated since will have a high bounce rate (The bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page), a low amount of returning traffic and very little engagement. However, a website with fresh, up to date and meaningful content will have a lower bounce rate, a higher number of returning site visitors and a higher rate of engagement.

Process and Timescales

The timescale for a site of this nature can take anywhere in the region of 4 – 8 weeks, depending on the turnaround time regarding review and feedback. We can work to more specific timings within reason.

1. Kick off Meeting

A kick off meeting to get to grips with the project and ensure full understanding of all requirements will be scheduled. From here a creative brief will be developed internally and sent to the design team.

2.Website Content

We will require skeleton content at this point, if not all. It is ideal for us to have an idea of what content will be involved throughout, in order to give us a steer on the development of design.

3.Design

Initial creatives will be developed and will be sent through for review before a full wireframe design roll out is created and signed off.

4.Build

Once the design has been signed off we will begin the development of the site. Once complete we will review and test internally, before sending over for full review.

5.Go Live

When everyone is happy and the site has been signed off, we will then schedule to go live. We have a dedicated go live checklist to ensure all boxes are ticked and no links are left unclicked! Once live, we will be on hand for any support in the event of any technical problems.

 

 

Trust us

A dedicated Account Manager will be on hand to support and drive your project at all times. It is important to us that all our clients expectations are met with the delivery of each successful project, but don’t just take our word for it, take a look at our reviews!

“Visions have helped create all my branding, business cards, website and emails. Can’t fault the service I have received. I highly recommend!”

~ Crossfire Close Protection

 

“Really good service. Designed and built the website I was after, understanding my requirements. Would definitely recommend Visions Design.”

~ Individual Living

 

“From the first point of call to completion the team listened to my needs and wants and worked with me. The end result has surpassed my expectations.”

~ Precision Orthopaedics

 

“The Visions team stood out from the crowd for us with their professional approach and genuine interest in our business. After our initial meeting we were under no doubt it was Visions that we wanted to work with.”

~ Bathtime Bliss

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5 STARS REVIEWS

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FOLLOWERS

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Costings

Each client will pay 50% in full before we schedule the work (unless stated differently elsewhere). Once the quote has been agreed and the invoice has been paid in full we will begin all work.

We will closely monitor all work and update you with any changes or issues. Once the agreed work has been completed we will notify you and allow for a single set of related amends (unless stated differently elsewhere).

Once the project is finished and signed off each client will be invoiced for the remaining 50%.

Please adhere to the invoice payment terms provided. Queries or disputes regarding the invoice must be made prior to the due date. Any disputes after the due date will be at the discretion of Visions Design Ltd.

Acceptance of this quotation confirms adherence to our terms and conditions.

Websites for Mooch National, Counties & Local

  • £3,500+VAT

Template (for each new franchisee)

  • £800+VAT

Maintenance

  • £99+VAT per month per website

Digital Marketing

  • We definitely think this is something you need to look into and would advise a mixture of PPC, SEO and Social Media – we would need to discuss this route further.

Digital Marketing

“If you build, they will come”

WRONG. Designing and Building the perfect website is just stage one.

In order to drive traffic to the website you need to carefully consdier your digital marketing strategy.

We will work together to indentify your target market and how we can capture high volumes of traffic that will convert. In the digital world we live, everything is measureable so we can set KPI’s to measure our success.

MONTHLY SEO

Keyword Research & Analysis to see what your target markets are searching for in Google and implementation of on site optimisation for the best search results (page ranking on Google for certain keyword searches) as follows:

  • Review of on-site SEO ensuring the relevant tags, keywords and image labels are in place on each page for optimal search results
  • Monthly review of Analytics and amendments on site of tags, keywords and image labels or optimum search results
  • Write two articles a month aimed at your target market which we will either post on your own website or use as collateral for link building on other website

Part of our SEO work involves reviewing your competitors to see and understand where their traffic is coming from and use this information to maximise the time we spend on your SEO.

All costs are plus VAT charged at 20% where applicable.

12 Month Contact, with a 6 month review period and monthly reports.

All services are subject to an active Direct Debit. Payment is required in advance of the service being provided. Hours cannot be accumulated over a period of months.

*subject to individual availability

Website

Each client will pay 50% in full before we schedule the work (unless stated differently elsewhere). Once the quote has been agreed and the invoice has been paid in full we will begin all work.

We will closely monitor all work and update you with any changes or issues. Once the agreed work has been completed we will notify you and allow for a single set of related amends (unless stated differently elsewhere).

Once the project is finished and signed off each client will be invoiced for the remaining 50%.

Please adhere to the invoice payment terms provided. Queries or disputes regarding the invoice must be made prior to the due date. Any disputes after the due date will be at the discretion of Visions Design Ltd.

Acceptance of this quotation confirms adherence to our terms and conditions.

Website Design

  • Research and development of new website and brand design
  • User friendly and responsive designs for desktop and mobile
  • Website structure and wireframe design to include all customer facing pages, interfaces and content based on client approval
  • X2 rounds of client amends
  • Professional copyrighting service

Website Development

  • Development of style sets and interfaces
  • Creation of all pages and content blocks based on approved sitemap
  • Full optimisation for desktop and mobile
  • Social media integration
  • Content population from new or existing approved content
  • CMS Integration; latest Content Management System to be installed with custom admin

Testing and Deployment

  • Thorough testing of site across all browsers and devices
  • Final corrections
  • Migration and redirection of all existing URLs and search engine data
  • Manage and deploy to live site

Hosting Maintenance & Support

To support the website moving forward we offer 3 different support options depending upon the complexity of the project this can vary.

All services are subject to an active Direct Debit. Payment is required in advance of the service being provided. Hours cannot be accumulated over a period of months.

*subject to individual availability

Maintenance Care Plan Package

  • Security monitoring, scans and malware checks
  • Proactive WordPress plug-in updates
  • Proactive software updates
  • Creating and storing back-ups
  • Optimising performance
  • Fixing broken links

Let's start
the conversation...

Thanks for reading our functionality breakdown. We hope we’ve answered any questions you may have had, however if there’s anything we’ve missed or something that’s not quite clear then please feel free to give us a call for more information.

Visions Design
9 Church Road
Lymm
WA13 0QG

01925 75 9669
[email protected]