Alterno Group

Proposal

Introduction

Bringing our clients visions to life is what we’re all about.

Working across all creative sectors since
2008, Visions are passionate about delivering excellence through a ‘first time right’ approach, in order to help our clients reach their commercial potential.

Offering a range of creative services, our primary objective is to successfully align with our clients goals in order to create solutions that will exceed expectations and aid business growth.

The Team

Daniel Cordwell – MD

Having a degree in Graphic Design and over ten years experience in Marketing, I created Visions Design in 2010. Having a creative background but obsessed with anything digital. My philosophy is quite simple.

“Do something you Love, Work Hard and Love your Family”.

My greatest achievement to date has been the ownership of a £1 million marketing budget for a national client resulting in a hugely successful campaign.

As the MD and Founder of Visions Design,
I will head the project and remain a key point of contact throughout.

I will work with your internal teams and branding agency to develop the strategy, align our goals and ultimately ensure we deliver an outstanding project that raises your profile.

Julia Crossman – Head of Comms

Jules is an integral member of the team, bringing with her 9 years in the digital industry and exceptional skills in CX/UX, Account Management & Operations. Jules works closely on each project to ensure experience, communication and results are top notch.

Jade Hill – Account Manager

Jade will lead the project through initial briefing to final stages of completion. Experienced in both offline and online creative communications, Jade is a conscientious and meticulous account manager who will be on hand to support and guide the project, working closely with the design and development team to ensure the creative brief and client vision is met.

Alex Kitching – Project Manager

Alex works as the lead Project Manager. In the context of this project he will work alongside Jade to ensure that the project team are on target and in budget.

Michael Nowakowski – Head of Design

Michael is our lead designer and has high levels of creativity. Michael has been with us since the early days and is a key contributor to the success of the business.

Matt Hamer – Senior Web Developer

Matt is our senior developer and will be leading on this project. Dedicated and meticulous,
he is always looking into latest trends and bringing fresh ideas to his work.

Martyn Locker – Website Developer

Martyn is the newest member of our team. Dedicated to his craft, he is always on top of his game. Top notch code and pixel perfect build every time.

Eva Rey del Rio – Digital Marketing

Experienced in driving digital marketing projects, achieving goals set and meeting both client and business expectations, Eva is a key part of our team when it comes to overall management of SEO, PPC and social strategies.

Caroline Clark – Admin Assistant

Caroline will handle all the paperwork and billing on the account ensuring there are no bottlenecks.

Your Project

Facebook/Instagram

We suggest Facebook/Instagram paid advertising for Alterno Group, this would consist of 2 paid adverts per month on Facebook and Instagram. These adverts will be based on your ideal target audience which we can define by gender, location, interests, cookies etc. Instagram may not be the correct platform for you but as you can link this through Facebook it makes more sense to cover further ground.

Visions does not currently offering Facebook or Instagram management.

 

LinkedIn

This is a B2B social media platform and is perfect for your business and building a reputable following to build engagement and referrals. This would consist of 2 posts per week and any imagery or content will be a joint effort between Visions and Alterno Group.

 

We would also like to highlight that the current website could do with some work on design and structure to ensure that users have a positive journey.

Achieving Great Things For Your Brand

At Visions, we understand that branding isn’t just about choosing a logo or colour scheme, it is about developing your marketing tactics across all platforms in order to create lasting value.

Our Platform

The technology you use (open source or SaaS)

We will be building your new website on a platform used widely in our industry called WordPress. We buildnearly 80% of our websites using this platform and here are a few reasons why;

1. Ease of Use

WordPress is very easy to use and has an intuitive interface for administrators. Adding new pages, blog posts, images and other elements on a regular basis can be done both easily and quickly.

2. Manage Your Website from Any Computer

The WordPress admin system is browser-based meaning that you can log in from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software. You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimisation.

5. You Have Control of Your Site

This means you could even make small changes yourself if you so wish. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself. Your Questions

6. The Design is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customised so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

WordPress was originally created as a blogging platform, so news/blog are built-in and are easy to integrate.

8. Extra Functionality with Plugins

Makes it easy to add an event calendar, video gallery, Twitter Feed, Facebook, and more to your site.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

Photography & Video

High quality photography and video are paramount to this project’s success. We live in a push button society and require instant gratification for our enquiries. Studies have shown that people are 80% more likely to read an article if it is paired with an image and 64% more likely to remember what they read.

Most of the information we now consume online is visual; quality design and professional images can make your website, and your brand, stick in the viewer’s mind. We are experts when it comes to photography and video, combining our artistic flair while capturing an image that is fit for purpose.

Good photography can also boost your SEO. The better customer experience we can offer your visitors, the more they will engage. Google loves that kind of reaction and can ‘reward’ a website for giving users content they want and can use.

An example of this can be shown in:

www.kidsplanetdaynurseries.co.uk

www.theproseccopot.com

www.real5networking.com

High quality visuals will play an important and key part in clearly explaining and identifying the different zones within the estate.

Process and Timescales

The timescale for a site of this nature can take anywhere in the region of 4 – 8 weeks, depending on the turnaround time regarding review and feedback. We can work to more specific timings within reason.

1. Kick off Meeting

A kick off meeting to get to grips with the project and ensure full understanding of all requirements will be scheduled. From here a creative brief will be developed internally and sent to the design team.

2.Website Content

We will require skeleton content at this point, if not all. It is ideal for us to have an idea of what content will be involved throughout, in order to give us a steer on the development of design.

3.Design

Initial creatives will be developed and will be sent through for review before a full wireframe design roll out is created and signed off.

4.Build

Once the design has been signed off we will begin the development of the site. Once complete we will review and test internally, before sending over for full review.

5.Go Live

When everyone is happy and the site has been signed off, we will then schedule to go live. We have a dedicated go live checklist to ensure all boxes are ticked and no links are left unclicked! Once live, we will be on hand for any support in the event of any technical problems.

 

 

Trust us

A dedicated Account Manager will be on hand to support and drive your project at all times. It is important to us that all our clients expectations are met with the delivery of each successful project, but don’t just take our word for it, take a look at our reviews!

“Visions have helped create all my branding, business cards, website and emails. Can’t fault the service I have received. I highly recommend!”

~ Crossfire Close Protection

 

“Really good service. Designed and built the website I was after, understanding my requirements. Would definitely recommend Visions Design.”

~ Individual Living

 

“From the first point of call to completion the team listened to my needs and wants and worked with me. The end result has surpassed my expectations.”

~ Precision Orthopaedics

 

“The Visions team stood out from the crowd for us with their professional approach and genuine interest in our business. After our initial meeting we were under no doubt it was Visions that we wanted to work with.”

~ Bathtime Bliss

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Costings

Each client will pay 50% in full before we schedule the work (unless stated differently elsewhere). Once the quote has been agreed and the invoice has been paid in full we will begin all work.

We will closely monitor all work and update you with any changes or issues. Once the agreed work has been completed we will notify you and allow for a single set of related amends (unless stated differently elsewhere).

Once the project is finished and signed off each client will be invoiced for the remaining 50%.

Please adhere to the invoice payment terms provided. Queries or disputes regarding the invoice must be made prior to the due date. Any disputes after the due date will be at the discretion of Visions Design Ltd.

Acceptance of this quotation confirms adherence to our terms and conditions.

Facebook/Instagram – £350+VAT per month excluding Ad budget

LinkedIn – £350+VAT per month

Alternatively, we can bundle these together to create a marketing mix – £650+VAT per month excluding Ad Budget

(6 month contract)