Apposite Capital

Proposal

Introduction

Bringing our clients visions to life is what we’re all about.

Working across all creative sectors since 2008, Visions are passionate about delivering excellence through a ‘first time right’ approach, in order to help our clients reach their commercial potential.

Offering a range of creative services, our primary objective is to successfully align with our clients goals in order to create solutions that will exceed expectations and aid business growth.

Your Project

“Esprit De Corps”

This project is right up our street, your passion for investing in innovative companies to have a meaningful impact on people’s lives strikes a chord with us – we want to create meaningful digital experiences.

Apposite Capital are looking for a new and functional website that captures their users attention whilst driving their ambition to be the go-to PE firm in Europe.

The objective with the responsive website is to provide positive customer journeys whilst provoking conversions through well placed Call-To-Actions for the relevant target audiences.

The website will have a clean and stylish feel whilst also providing relevant information in an SEO friendly structure which will enable fast loading times.

The website will likely consist of;

  • Home
  • About Us
  • Sector Focus
  • Team
  • Impact/ESG
  • Investments
  • Investors
  • News
  • Contact

The fully responsive website will ensure that all devices and browsers can access the website in a format to suit, and will undergo in-depth testing via BrowserStack.

As a standard the website will come with a user friendly CMS which will allow a number of users to make relevant updates to the website such as the case studies or team page – training is provided, don’t worry!

Branding & Content to be supplied by Apposite Capital but will be worked upon in collaboration with Visions Design.

In terms of measuring the success of the website, we are able to utilise numerous platforms for data and analytics one of which will be Google Analytics, here we can monitor the traffic, acquisition and behaviour of your users.

Not only that but we can add goal conversions for different triggers within the website such as the Call-To-Actions or contact forms (these are the most obvious) where we can calculate the goal conversion rate directly from these actions being completed – these contribute directly to measuring the success of the project.

*Due to the current SEO equity the website has we would advise against going to only a one-page scroll type as this would have a negative impact on work that has already been successful. Instead what we would suggest is leading with a one-page scroll whilst utilising the current architecture of the website for a relevant customer journey as and when is required.* 

Achieving Great Things For Your Brand

At Visions, we understand that branding isn’t just about choosing a logo or colour scheme, it is about developing your marketing tactics across all platforms in order to create lasting value.

Site Structure & UX

High organic search engine rankings are often the result of logical, well-structured site architecture.

Organising your sites content into the most logical structure possible will drive a positive experience.

Usability

Logical information architecture that is user friendly. This will enhance user experience and increase conversions.

Rankings

An intelligent structure will pass link equity to the most important pages on your site and therefore assist rankings.

Conversions

A well-thought out structure should walk the user through the conversion process, from information pages through to purchase. Throughout the design and build of your site we keep in mind how both users and search engines interact with your site.

For users, it’s about getting the most relevant content in front of them, in as few clicks as possible. The same approach can also benefit search engines; by flattening your site architecture you can make gains in indexation (more pages in a search engines index) that can lead to more organic traffic.

What Does Poor Site Architecture Look Like?

To navigate to the bottom layer, search engines and users are expected to venture down a six-click path. This depth is not ideal. Search engines will expect pages this deep to be unimportant and will therefore be less visible in search results, even for “long-tail” keywords. Users on the other hand will likely drop out before they make it to the bottom.

Creating a Flatter Site Architecture

Pages buried very deeply in the architecture will not receive enough link equity (both internally and externally) to be visibly in search engine rankings. By “flattening” the site architecture, you can promote content up the architecture and therefore improve its rank. This greatly reduces the number of clicks to the very deepest level and improves the indexation of the site.

Internal Linking

The higher the page is in your architecture, the stronger it will be. Linking from down in the architecture back up to pages higher in the hierarchy can help to prioritise the higher pages for more competitive terms. Breadcrumbs are a great way to link up the architecture, providing both more internal links and a way for search engine crawlers to navigate a website easily. Cross-linking from different categories is also a good way to promote stronger pages on your site. It can also help pass link equity across the site.

What does this mean for your site?

When designing and building your site, we keep in mind the best practices of site architecture from conception through to launch. Our platforms promote a “flat” site architecture. This, combined with the logical categorisation of your content means that your site has the most logical and usable structure possible. The impact this will have on your usability, search engine rankings and conversions will be significant.

Search function

Every page will offer a clear and obvious search function as well as free text searching to enable visitors to navigate effortlessly around the site. Results will be displayed by relevance and will offer close alternatives to accommodate mistypes.

Our Tools

The latest technology enables us to maximise our efficiency and keep you up to date with current progress.

It’s all about communication. These are just our initial ideas but the best ideas come when we work closely with our clients. Through working closely with you we ensure we are all on the same page & pulling in the same direction with a clear goal!

Adobe Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more.

Slack is an instant messaging platform bringing all our communication together, in a single place — helping everyone save time and collaborate together.

We use ClickUp a project management system which helps us plan out a project while keeping our clients informed on progress. Once a site is launched we can use the same software to support the website, logging tickets and time spent. Our clients are given full access to ClickUp, giving you the ability to monitor the workload.

At the design stage we use an online proofing system called InVision.

InVision allows us to prototype and share design ideas directly with our clients who can view and comment directly on the design. This saves us time and allows us to present ideas and receive feedback quickly and precisely, eliminating unnecessary delays.

HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

Process and Timescales

The timescale for a site of this nature can take anywhere in the region of 4 – 8 weeks, depending on the turnaround time regarding review and feedback. We can work to more specific timings within reason.

1. Kick off Meeting

A kick off meeting to get to grips with the project and ensure full understanding of all requirements will be scheduled. From here a creative brief will be developed internally and sent to the design team.

2.Website Content

We will require skeleton content at this point, if not all. It is ideal for us to have an idea of what content will be involved throughout, in order to give us a steer on the development of design.

3.Design

Initial creatives will be developed and will be sent through for review before a full wireframe design roll out is created and signed off.

4.Build

Once the design has been signed off we will begin the development of the site. Once complete we will review and test internally, before sending over for full review.

5.Go Live

When everyone is happy and the site has been signed off, we will then schedule to go live. We have a dedicated go live checklist to ensure all boxes are ticked and no links are left unclicked! Once live, we will be on hand for any support in the event of any technical problems.

 

 

Trust us

A dedicated Account Manager will be on hand to support and drive your project at all times. It is important to us that all our clients expectations are met with the delivery of each successful project, but don’t just take our word for it, take a look at our reviews!

“They worked with us through Christmas to make it go live on time.”

~ Scout Financial Services

 

“We consistently felt like we were Visions’ only customer throughout the duration of our project.”

~ Acuity Compliance

 

“They understood our organization, message, and the brand we wished to convey to people.”

~ Bright Futures Care

 

“We told them what we needed, they listened, and they went away and brought back exactly what we needed.”

~ Moffatts Financial Planning

49

5 STARS REVIEWS

1580

LIKES

2228

FOLLOWERS

12

REVIEWS

Training

This is the fun part. You get to play with your new website. We will deliver onsite training at a time convenient to yourself.

Our team will come in and guide you through the new website.

Training will include, but isn’t limited to;

Updating Your Website Content

  • Write new content for your website
  • Successfully add new pages to your website
  • Understand how to research and include SEO Keywords in Website content
  • Successfully change content on Website pages

Technology – Maintaining Your Website

  • Understand the different features of your Website
  • Set up a system for backing up and maintaining your Website
  • Set up a system for monitoring your Website’s traffic and security
  • Identify signs of possible problems with your Website, and understand basic steps to troubleshooting

We will offer refresher training as well as new starter training via either online tutorials or face to face.

Costings

Each client will pay in 3 milestones;

  • 25% upfront
  • 25% on completion of designs
  • 50% before go live

We will closely monitor all work and update you with any changes or issues. Once the agreed work has been completed we will notify you and allow for a single set of related amends (unless stated differently elsewhere).

Once the project is finished and signed off each client will be invoiced for the remaining 50%.

Please adhere to the invoice payment terms provided. Queries or disputes regarding the invoice must be made prior to the due date. Any disputes after the due date will be at the discretion of Visions Design Ltd.

Acceptance of this quotation confirms adherence to our terms and conditions.

Website Design

  • Research and development of new website and brand design
  • User friendly and responsive designs for desktop and mobile
  • Website structure and wireframe design to include all customer facing pages, interfaces and content based on client approval
  • X2 rounds of client amends

Website Development

  • Development of style sets and interfaces
  • Creation of all pages and content blocks based on approved sitemap
  • Full optimisation for desktop and mobile
  • Social media integration
  • Content population from new or existing approved content
  • CMS Integration; latest Content Management System to be installed with custom admin

Testing and Deployment

  • Thorough testing of site across all browsers and devices
  • Final corrections
  • Migration and redirection of all existing URLs and search engine data
  • Manage and deploy to live site

£15,500+VAT

Photography of team – £1,500+VAT

Hosting Maintenance & Support

To support the website moving forward we offer different support options depending upon the complexity of the project as this can vary.

All services are subject to an active Direct Debit. Payment is required in advance of the service being provided. Hours cannot be accumulated over a period of months.

*subject to individual availability

Proposed Monthly Maintenance

We would strongly advise that all websites have a maintenance agreement to ensure the site is kept in the right condition for users. This would include;

  • One Update/Amend per month (One hour)
  • Security monitoring, scans and malware checks
  • Proactive WordPress plug-in updates
  • Proactive WordPress updates
  • Creating and storing back-ups
  • Optimising performance
  • Fixing broken links

£150.00+VAT per month

Let's start
the conversation...

Thanks for reading our functionality breakdown. We hope we’ve answered any questions you may have had, however if there’s anything we’ve missed or something that’s not quite clear then please feel free to give us a call for more information.

Visions Design
9 Church Road
Lymm
WA13 0QG

01925 75 9669
[email protected]