Don’t forget that it is common for a customer to see your website or your social media before encountering any other part of your business so it’s important to keep it brimming with fresh content. Updating your social media accounts every time a blog is posted means that lots more people are exposed to your content.

Generates new leads and sales

Fresh content generates leads and sales! High quality content stands out in a crowded market, allowing you to become the best of the best and increases your sales as more and more customers discover your brand and what you stand for. Good content stands out more to consumers than competitors who constantly force sales posts upon them. Fresh content that is high quality subliminally advertises you to consumers but in an honest and worthwhile way, they see you as being experts in your field and when the time comes that they need your product or services they come to you!

Adds value to your product/service

Any content that adds value to your customers or potential customers is a good thing. Most people ignore sales posts on social media; so insights, tips and tricks are always a great way to inform and engage with people all while building your brand image. Content that adds value to consumers, be it by educating them on the relevant topics in your industry or on the product or service you offer is ideal for adding value.

Increases traffic

As mentioned above; high quality content helps your SEO, online presence and brand/ customer relations but it is also a great way to increase traffic to your website. A website with limited content that was added the day the website went live and hasn’t been updated since will have a high bounce rate (The bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page), a low amount of returning traffic and very little engagement. However, a website with fresh, up to date and meaningful content will have a lower bounce rate, a higher number of returning site visitors and a higher rate of engagement.

Process and Timescales

The timescale for a site of this nature can take anywhere in the region of 4 – 8 weeks, depending on the turnaround time regarding review and feedback. We can work to more specific timings within reason.

Hosting Maintenance & Support

To support the website moving forward we offer 3 different support options depending upon the complexity of the project this can vary.

All services are subject to an active Direct Debit. Payment is required in advance of the service being provided. Hours cannot be accumulated over a period of months.

*subject to individual availability