Introduction

Bringing our clients visions to life is what we’re all about.

Working across all creative sectors since
2008, Visions are passionate about delivering excellence through a ‘first time right’ approach, in order to help our clients reach their commercial potential.

Offering a range of creative services, our primary objective is to successfully align with our clients goals in order to create solutions that will exceed expectations and aid business growth.

The Team

Daniel Cordwell – MD

Having a degree in Graphic Design and over ten years experience in Marketing, I created Visions Design in 2010. Having a creative background but obsessed with anything digital. My philosophy is quite simple.

“Do something you Love, Work Hard and Love your Family”.

My greatest achievement to date has been the ownership of a £1 million marketing budget for a national client resulting in a hugely successful campaign.

As the MD and Founder of Visions Design,
I will head the project and remain a key point of contact throughout.

I will work with your internal teams and branding agency to develop the strategy, align our goals and ultimately ensure we deliver an outstanding project that raises your profile.

Julia Crossman – Head of Comms

Jules is an integral member of the team, bringing with her 9 years in the digital industry and exceptional skills in CX/UX, Account Management & Operations. Jules works closely on each project to ensure experience, communication and results are top notch.

Jade Hill – Account Manager

Jade will lead the project through initial briefing to final stages of completion. Experienced in both offline and online creative communications, Jade is a conscientious and meticulous account manager who will be on hand to support and guide the project, working closely with the design and development team to ensure the creative brief and client vision is met.

Alex Kitching – Project Manager

Alex works as the lead Project Manager. In the context of this project he will work alongside Jade to ensure that the project team are on target and in budget.

Michael Nowakowski – Head of Design

Michael is our lead designer and has high levels of creativity. Michael has been with us since the early days and is a key contributor to the success of the business.

Matt Hamer – Senior Web Developer

Matt is our senior developer and will be leading on this project. Dedicated and meticulous,
he is always looking into latest trends and bringing fresh ideas to his work.

Martyn Locker – Website Developer

Martyn is the newest member of our team. Dedicated to his craft, he is always on top of his game. Top notch code and pixel perfect build every time.

Eva Rey del Rio – Digital Marketing

Experienced in driving digital marketing projects, achieving goals set and meeting both client and business expectations, Eva is a key part of our team when it comes to overall management of SEO, PPC and social strategies.

Caroline Clark – Admin Assistant

Caroline will handle all the paperwork and billing on the account ensuring there are no bottlenecks.

Your Project

Websites

We’ve spoken about your project with our team and aim to provide 2 separate websites for the purposes of property development and lettings. Both sites will utilise the same branding to provide continuity to the brands across all online platforms. We’re aiming for a minimalistic design for the websites which will include Home, About Us, Contact and the different sections of a portfolio of properties and a portfolio of developments. We will require content and images from Just Simple but can provide content by our writers and images via stock platforms if required.

We understand that the websites may require further functionality as the business evolves, as agreed this would be costed upon at the time the functionality is needed.

Business Cards

We understand that you were unhappy with your initial purchase of Business Cards and this is something we can assist with. Once we have you branding and logos we can create some really slick designs and printing services.

Achieving Great Things For Your Brand

At Visions, we understand that branding isn’t just about choosing a logo or colour scheme, it is about developing your marketing tactics across all platforms in order to create lasting value.

Site Structure & UX

High organic search engine rankings are often the result of logical, well-structured site architecture.

Organising your sites content into the most logical structure possible will drive a positive experience.

Usability

Logical information architecture that is user friendly. This will enhance user experience and increase conversions.

Rankings

An intelligent structure will pass link equity to the most important pages on your site and therefore assist rankings.

Conversions

A well-thought out structure should walk the user through the conversion process, from information pages through to purchase. Throughout the design and build of your site we keep in mind how both users and search engines interact with your site.

For users, it’s about getting the most relevant content in front of them, in as few clicks as possible. The same approach can also benefit search engines; by flattening your site architecture you can make gains in indexation (more pages in a search engines index) that can lead to more organic traffic.

What Does Poor Site Architecture Look Like?

To navigate to the bottom layer, search engines and users are expected to venture down a six-click path. This depth is not ideal. Search engines will expect pages this deep to be unimportant and will therefore be less visible in search results, even for “long-tail” keywords. Users on the other hand will likely drop out before they make it to the bottom.

Creating a Flatter Site Architecture

Pages buried very deeply in the architecture will not receive enough link equity (both internally and externally) to be visibly in search engine rankings. By “flattening” the site architecture, you can promote content up the architecture and therefore improve its rank. As illustrated in the above diagram, a “flatter” site architecture. This greatly reduces the number of clicks to the very deepest level and improves the indexation of the site.

Internal Linking

The higher the page is in your architecture, the stronger it will be. Linking from down in the architecture back up to pages higher in the hierarchy can help to prioritise the higher pages for more competitive terms. Breadcrumbs are a great way to link up the architecture, providing both more internal links and a way for search engine crawlers to navigate a website easily. Cross-linking from different categories is also a good way to promote stronger pages on your site. It can also help pass link equity across the site.

What does this mean for your site?

When designing and building your site, we keep in mind the best practices of site architecture from conception through to launch. Our platforms promote a “flat” site architecture. This, combined with the logical categorisation of your content means that your site has the most logical and usable structure possible. The impact this will have on your usability, search engine rankings and conversions will be significant.

Search function

Every page will offer a clear and obvious search function as well as free text searching to enable visitors to navigate effortlessly around the site. Results will be displayed by relevance and will offer close alternatives to accommodate mistypes.

Our Platform

The technology you use (open source or SaaS)

We will be building your new website on a platform used widely in our industry called WordPress. We buildnearly 80% of our websites using this platform and here are a few reasons why;

1. Ease of Use

WordPress is very easy to use and has an intuitive interface for administrators. Adding new pages, blog posts, images and other elements on a regular basis can be done both easily and quickly.

2. Manage Your Website from Any Computer

The WordPress admin system is browser-based meaning that you can log in from any Internet connected computer and manage your site.

3. No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software. You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimisation.

5. You Have Control of Your Site

This means you could even make small changes yourself if you so wish. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself. Your Questions

6. The Design is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customised so your brand can shine through on your site and provide a unique experience to your visitors.

7. A Blog is Built-in and Ready to Go

WordPress was originally created as a blogging platform, so news/blog are built-in and are easy to integrate.

8. Extra Functionality with Plugins

Makes it easy to add an event calendar, video gallery, Twitter Feed, Facebook, and more to your site.

9. Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

Our Tools

The latest technology enables us to maximise our efficiency and keep you up to date with current progress.

It’s all about communication. These are just our initial ideas but the best ideas come when we work closely with our clients. Through working closely with you we ensure we are all on the same page & pulling in the same direction with a clear goal!

Adobe Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more.

Slack is an instant messaging platform bringing all our communication together, in a single place — helping everyone save time and collaborate together.

We use monday.com a project management system which helps us plan out a project while keeping our clients informed on progress. Once a site is launched we can use the same software to support the website, logging tickets and time spent. Our clients are given full access to monday.com, giving you the ability to monitor the workload.

At the design stage we use an online proofing system called InVision.

InVision allows us to prototype and share design ideas directly with our clients who can view and comment directly on the design. This saves us time and allows us to present ideas and receive feedback quickly and precisely, eliminating unnecessary delays.

HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

Photography & Video

High quality photography and video are paramount to this project’s success. We live in a push button society and require instant gratification for our enquiries. Studies have shown that people are 80% more likely to read an article if it is paired with an image and 64% more likely to remember what they read.

Most of the information we now consume online is visual; quality design and professional images can make your website, and your brand, stick in the viewer’s mind. We are experts when it comes to photography and video, combining our artistic flair while capturing an image that is fit for purpose.

Good photography can also boost your SEO. The better customer experience we can offer your visitors, the more they will engage. Google loves that kind of reaction and can ‘reward’ a website for giving users content they want and can use.

An example of this can be shown in:

www.kidsplanetdaynurseries.co.uk

www.theproseccopot.com

www.real5networking.com

High quality visuals will play an important and key part in clearly explaining and identifying the different zones within the estate.

Business Strategy

We will work with you to set out a strategy that looks at all aspects of your businesses marketing and communication to help you build your business.

DISCOVER WORKSHOP

We will facilitate a half-day Discovery Workshop to fully explore your brand. This will then inform all future analysis and recommendations. The sessions would broadly cover:

The current position of your business
The intention of your business
Your target audience and current audience
Your position in the market
USPs
Areas for growth
Aspirations – what would success look like?

This is a half-day session at either your workplace or the Visions office. It is recommended that all key staff attend this workshop to get the fullest overview of the business.

BUSINESS ANALYSIS

Following the workshop, we will produce a detailed Analysis of your business and set out intentions for growth and development both in the long term and over the next 12 months. The key areas covered in the document will be:

Situation Analysis – where are we now?
Goals and objectives both in the next 12 months and long term
Target Audiences
Key Messages
Tone of Voice – who are we as a brand?
Key growth targets
Performance indicators – how will we measure success?

This document will be part of the foundations of all future planning both in terms of marketing and the wider business plan.

COMMUNICATIONS STRATEGY

Once you are happy with the Analysis we can then move onto the Communications Strategy to plan out how you will achieve the aspirations and growth you desire.

The Strategy will give an overview of the recommended approach to all marketing and communication. The approach will vary for each business but we will identify the best tools and channels – whether they be earned, owned or paid.

Earned – reviews, feedback, bloggers, press coverage, influencers, sharing of content
Owned – social media, website, blog, photography, video content, marketing collateral such as flyers and posters, SEO, creative content
Paid – digital marketing such as pay per click advertising and promoted posts on social media, advertising in publications

If appropriate we will also set out a 12 month forward planner to identify key events in the calendar that can be used to promote your business.

£2,600

Process and Timescales

The timescale for a site of this nature can take anywhere in the region of 4 – 8 weeks, depending on the turnaround time regarding review and feedback. We can work to more specific timings within reason.

1. Kick off Meeting

A kick off meeting to get to grips with the project and ensure full understanding of all requirements will be scheduled. From here a creative brief will be developed internally and sent to the design team.

2.Website Content

We will require skeleton content at this point, if not all. It is ideal for us to have an idea of what content will be involved throughout, in order to give us a steer on the development of design.

3.Design

Initial creatives will be developed and will be sent through for review before a full wireframe design roll out is created and signed off.

4.Build

Once the design has been signed off we will begin the development of the site. Once complete we will review and test internally, before sending over for full review.

5.Go Live

When everyone is happy and the site has been signed off, we will then schedule to go live. We have a dedicated go live checklist to ensure all boxes are ticked and no links are left unclicked! Once live, we will be on hand for any support in the event of any technical problems.

Trust us

A dedicated Account Manager will be on hand to support and drive your project at all times. It is important to us that all our clients expectations are met with the delivery of each successful project, but don’t just take our word for it, take a look at our reviews!

“Visions have helped create all my branding, business cards, website and emails. Can’t fault the service I have received. I highly recommend!”

~ Crossfire Close Protection

“Really good service. Designed and built the website I was after, understanding my requirements. Would definitely recommend Visions Design.”

~ Individual Living

“From the first point of call to completion the team listened to my needs and wants and worked with me. The end result has surpassed my expectations.”

~ Precision Orthopaedics

“The Visions team stood out from the crowd for us with their professional approach and genuine interest in our business. After our initial meeting we were under no doubt it was Visions that we wanted to work with.”

~ Bathtime Bliss

Training

This is the fun part. You get to play with your new website. We will deliver onsite training at a time convenient to yourself.

Our team will come in and guide you through the new website.

Training will include, but isn’t limited to;

Updating Your Website Content

Write new content for your website
Successfully add new pages to your website
Understand how to research and include SEO Keywords in Website content
Successfully change content on Website pages

Technology – Maintaining Your Website

Understand the different features of your Website
Set up a system for backing up and maintaining your Website
Set up a system for monitoring your Website’s traffic and security
Identify signs of possible problems with your Website, and understand basic steps to troubleshooting

We will offer refresher training as well as new starter training via either online tutorials or face to face.

Costings

Each client will pay 50% in full before we schedule the work (unless stated differently elsewhere). Once the quote has been agreed and the invoice has been paid in full we will begin all work.

We will closely monitor all work and update you with any changes or issues. Once the agreed work has been completed we will notify you and allow for a single set of related amends (unless stated differently elsewhere).

Once the project is finished and signed off each client will be invoiced for the remaining 50%.

Please adhere to the invoice payment terms provided. Queries or disputes regarding the invoice must be made prior to the due date. Any disputes after the due date will be at the discretion of Visions Design Ltd.

Acceptance of this quotation confirms adherence to our terms and conditions.

Websites for – Just Simple Homes & Just Simple Lettings

£3,000

Business Cards

£200.00

Website

Each client will pay 50% in full before we schedule the work (unless stated differently elsewhere). Once the quote has been agreed and the invoice has been paid in full we will begin all work.

Once the project is finished and signed off each client will be invoiced for the remaining 50%.

Acceptance of this quotation confirms adherence to our terms and conditions.

Website Design

Research and development of new website and brand design
User friendly and responsive designs for desktop and mobile
Website structure and wireframe design to include all customer facing pages, interfaces and content based on client approval
X2 rounds of client amends
Professional copyrighting service

Website Development

Development of style sets and interfaces
Creation of all pages and content blocks based on approved sitemap
Full optimisation for desktop and mobile
Social media integration
Content population from new or existing approved content
CMS Integration; latest Content Management System to be installed with custom admin

Testing and Deployment

Thorough testing of site across all browsers and devices
Final corrections
Migration and redirection of all existing URLs and search engine data
Manage and deploy to live site

Hosting Maintenance & Support

To support the website moving forward we offer 3 different support options depending upon the complexity of the project this can vary.

All services are subject to an active Direct Debit. Payment is required in advance of the service being provided. Hours cannot be accumulated over a period of months.

*subject to individual availability

Maintenance Care Plan Package

Security monitoring, scans and malware checks
Proactive WordPress plug-in updates
Proactive software updates
Creating and storing back-ups
Optimising performance
Fixing broken links

£95 per/month

Care and Support Package

Security monitoring, scans and malware checks
Proactive WordPress plug-in updates
Proactive WordPress updates
Creating and storing back-ups
Optimising performance
Fixing broken links
Our hour allocated for updates per month

£165 per/month

Maintenance Care Plan Package

10GB storage
Includes WordPress theme and plugin updates
Security monitoring, scans and malware checks
SSL Certificates
Daily file and database backups
Staging area for updates
9am-5pm email and telephone support (Mon-Fri)
Two hours allocated for updates per month
Discounted rate of £50 per hour for any additional work required – normally £60 per hour

£195 per/month

Other Yearly Costs Include;

SSL, 12 Month SSL Certificate

Secure your website with strong encryption
Secure browsing via https browser padlock
128/256bit encryption

£100 p/a

Storage

12 months storage on our secure server

£200 p/a

Just Simple Homes & Lettings

Quote